1. Who We Are
Rumvee Adventures ("Rumvee", "we", "us", "our") is a licensed tour operator based in St. Thomas, U.S. Virgin Islands. We operate Hummer bar crawls and beach excursion services under the domain rumvee.com.
For privacy inquiries, contact us at:
Data Controller Contact
Rumvee Adventures
St. Thomas, U.S. Virgin Islands 00802
Email: privacy@rumvee.com
Phone: (844) 678-6833
2. Information We Collect
Information You Provide
- Booking information: Name, email address, phone number, number of guests, preferred tour type, and date.
- Payment information: Processed securely through Stripe. We do not store raw card numbers — only a tokenized reference and the last 4 digits.
- Inquiry messages: Any details you submit via our contact or inquiry form, including special requests or occasion details.
- Account information: If you create a Rumvee Passport account, we store your login credentials (hashed password) and profile data.
Information Collected Automatically
- Usage data: Pages visited, time on site, scroll depth, button clicks.
- Device & browser: IP address, browser type, operating system, screen size, language settings.
- Cookies: Session identifiers, analytics cookies, and advertising cookies (see Section 6).
- Referral data: How you arrived at our site (search engine, social media, direct link).
3. How We Use Your Information
| Purpose | Legal Basis |
|---|---|
| Process and confirm tour bookings | Contract performance |
| Send booking confirmations and reminders | Contract performance |
| Respond to inquiries and customer support | Legitimate interest |
| Process payments via Stripe | Contract performance |
| Improve website performance and UX | Legitimate interest |
| Measure advertising effectiveness (TikTok, Google) | Consent |
| Send marketing communications (opt-in only) | Consent |
| Comply with legal obligations | Legal obligation |
4. Information Sharing
We do not sell your personal data. We share information only with:
FareHarbor
Our booking platform processes reservation data for tour scheduling. Subject to their own privacy policy.
Stripe
Payment processing. Card data is handled entirely by Stripe and never stored on our servers.
Google Analytics
Anonymized usage statistics. IP addresses are anonymized. Subject to Google's privacy policy.
TikTok Ads
Aggregated advertising performance data via TikTok Pixel. No raw personal data is shared.
We may also disclose information when required by law, court order, or to protect the rights and safety of Rumvee, our guests, or the public.
5. Data Retention
We retain data for as long as necessary to fulfil the purpose for which it was collected:
- Booking records: 7 years (financial record-keeping requirements).
- Account data: Until you delete your account or request deletion.
- Analytics data: 26 months (Google Analytics default).
- Marketing data: Until you unsubscribe or request deletion.
- Server logs: 90 days.
See our Data Storage Policy for full technical details on where and how data is stored.
6. Cookies & Tracking
We use the following cookie categories:
Essential Cookies
Required for the website to function. Session identifiers, CSRF tokens, login state. Cannot be disabled.
Always ActiveAnalytics Cookies
Google Analytics (GA4) tracks anonymous usage to improve our site. You may opt out via Google's tools.
OptionalAdvertising Cookies
TikTok Pixel and Google Ads measure campaign effectiveness. These cookies may track you across sites.
Consent RequiredFunctional Cookies
Remember your preferences such as tour selections, form data, and display settings.
Optional7. Your Rights
Depending on your location, you may have the following rights:
- Access: Request a copy of the personal data we hold about you.
- Correction: Request correction of inaccurate data.
- Deletion: Request deletion of your data ("right to be forgotten").
- Portability: Request your data in a machine-readable format.
- Objection: Object to processing based on legitimate interest.
- Withdraw Consent: Withdraw marketing consent at any time.
To exercise any right, email privacy@rumvee.com with "Privacy Request" in the subject line. We will respond within 30 days.
8. Children's Privacy
Our website is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us data, please contact privacy@rumvee.com immediately and we will delete it.
9. Security
We implement industry-standard security measures including HTTPS/TLS encryption, hashed passwords, and restricted database access. However, no method of internet transmission is 100% secure, and we cannot guarantee absolute security.
10. Third-Party Links
Our site may contain links to third-party websites (FareHarbor, social media platforms, etc.). We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies.
11. Changes to This Policy
We may update this policy periodically. Material changes will be posted on this page with a new "Last Updated" date. Continued use of our services after changes constitute acceptance of the updated policy.